Public relations campaign after an accident in your practice.
As the saying goes ‘prevention is better than cure’ thus all precautions should be put in place to prevent any accidents; Simple or fatal. These will act against your marketability and loss of income will be noticeable over time. Sometime there are unforeseen factors which cause accidents and we can do absolutely nothing to stop them. In some healthy patients complications can come due to anxiety or other formerly undetectable cause. In these case Robert Silich md advices of quick and effective response before the situation is blown out of proportion.
It is wise to take work place risks or operating risks insurance cover to cover you from damages both financial and material. Many patients or their next of kin would demand compensation of huge amounts if they member is afflicted. In your correctional campaign it would be a plus for people to hear that due compensation was given without delay or court battles. You should appoint one of your experts to deal with the media by giving factual statements of the situation than lies or hiding. Incase of Dr. Robert Silich he can use his media forums to clarify the situation which could be very effective.
Depending on the complexity of the occurrence and the interest created by the media is would be best to engage the services of media or public relations companies. The advantages are that; they have a command in the media circle thus can influence unbiased reporting; they are experienced and have the resources to deal with the image correction as advertising space and forums. They are third parties thus hostility towards them could be less. This can also be recommended to Dr Silich; for the future is untold.