Moving from contracted and protected distribution to Mayhem
The vision of mlm training inmates and the realities in the outside world often mismatch. More often than not the adopters of the MLM forget one basic question to ask. If the product that is being promoted is so great why can’t they be marketed in the usual marketing process and through the customary marketing systems?
Entire theorem of the mlm business is based on the logic that everyone desires to have the product or service promoted by you. Most often the concept is found to be a fallacious one resulting in speculative inventories resulting in disastrous results for trade and business.
In reality the most sought after product will also have only partial penetration in the market and cannot overwhelm the market as a whole. The choice, taste, vision and appreciation of the customer vary so greatly that no single product can cater to all the requirements and fulfill the wish of all the potential customers uniformly.
Success in business is always dependent on accurate assessment of the demand and supply position in the market and any miscalculation could only be catastrophic.
Promoters of the multi level marketing systems always try to hide these ground realities. The worst part of it is that in this type of business no one holds the controlling knob to constantly monitory and achieves success with the business. The result is inevitable anarchy that exists in the realm of MLM.